Retail Pricing rules are ways to be able to adjust the retail price you see on PriceGuidePro.com. You can make different rules for all products, select brands, and certain product numbers. You can also change what your price ends with (ex. $1.63 can be changed to $1.99). To make changes to your retail price, click on Account & Settings in the top black bar of the page. Then from the menu on the left, select "Currency & Retail Price". Click the yellow "Create a new rule" button. Set the pricing rules you would like to activate, then click the yellow "Create" button on the bottom right.