Some manufacturers have a Unilateral Pricing Policy (UPP). Under a Unilateral Policy (or "Colgate Policy" or "Unilateral Minimum Retail Price Policy") a manufacturer, without any agreement with the re-seller, announces a minimum resale price and refuses to make further sales to any re-seller that sells below the announced price. You will notice on PriceGuidePro.com the MAP/UPP price on applicable products is listed along with the price points like, Price, Retail, Jobber, MAP/UPP, and Qty.

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