MAP policies impose restrictions on the price at which a product or service may be advertised, without restricting the actual sales price. MAP policies usually concern only off-site advertising, such as in e-commerce websites, flyers or brochures. You will notice on PriceGuidePro.com the MAP/UPP price on applicable products is listed along with the price points like Price, Retail, Jobber, MAP/UPP, and Qty.